MEDIA CAMPAIGN “THE HEALTHY FOOT OF YOUR CHILD”
The main aim of our campaign was the protection of children”s health.
Our actions were taken to make parents aware of the fact how important is the first pair of shoes for their child. Children?s shoes have strong influence on the correct body posture and further development of a child.
Our campaign was focused on promoting Polish manufacturers as they produce children”s footwear of the highest quality, from the best natural materials with the respect of health standards.
The vast range of our activities let us raise awareness among numerous group of parents how important is the choice of appropriate footwear for their child.
The grand closing of our campaign took place at the Fairs of Shoes, Leather and Leather Goods in Poznań. It was an occasion to summarize the campaign and begin further activities promoting Polish manufacturers producing healthy footwear for children.
IN POLISH SHOES AROUND THE WORLD
The Polish Chamber of Shoe and Leather Industry has been promoting Polish Shoe Industry with advertising slogan “In Polish Shoes Around The World”. The slogan with logo was promoted during Fairs of Shoe, Leather and Leather Goods in Poznań at consultation point of the Chamber, at Futura Fair in Dublin in February this year and it is going to be promoted during MODA Footwear in Birmingham in August 2008.
